Business and Your Work Ethic

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The pursuit of the American Dream is a concept that is shared by millions of people every day. Some of these individuals are natural entrepreneurs who have always applied their resources and imagination to the latest machinations of Internet technologies. Others just want to escape the corporate rat race and spend more time with friends and family at home. Some are bored empty nesters, broke pensioners looking for a way to augment their pension and desperate single mothers. Some are just simply aspiring money magnates whose prime directive is to achieve total world domination.  Whatever your reason is for starting an Internet business, you can declare the day that you decide to start your own Internet business to be your own Independence Day!

However Independence does come at a price. If you decide to open your own small business be prepared to lose certain perks, such as health insurance plans, employee benefits, pension plans and vacation plans. Believe it or not being your own boss may not necessarily buy you more flexibility and free time, but necessitate that you work harder than you ever have in your whole life — especially in the first year. Remember that owning your own business means owning its liabilities as well as it’s successes.

Above all be realistic in your expectations of both your business and yourself. Drop that image that you have in your head of lying in a hammock and sipping an exotic cocktail while your Internet business or other business acts like a faucet that just gushes the bucks.  That will not happen in the first year. But if you adopt the principles of classic American work ethic – discipline, right action and innovation – you might be swinging in that hammock in about three years!

The good news is not rocket science. Just about anybody can make a profit using the Internet just as long as they follow a certain number of prescribed steps that are part of a successful business model. . The philosophy behind this book is very simple: “If you do the right thing will happen…if you do the wrong thing then you will suffer the consequences of your faulty moves later.”

The advice provided in this book are intended to inoculate you against a kind of viral stupidity that is out there when it comes to obtaining sound advice about starting up your first e-business. I have eliminated the short-cuts, the leads down the garden path and the endless searching on the Internet for true wisdom about the subject that tempts most newbies to sabotage their own businesses with unethical business practices and get rich quick schemes and enabled you to succeed in the first year that you are in business.

 

How to Do A Webinar

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It’s very easy to be the host of a webinar nowadays.  You need look no further than free online providers of virtual conferencing services like Microsoft Live Meeting, Webex or GotoMeeting who can help facilitate the entire process for you.   You can also pay for services like Skype and invite people to groups to watch your televised chat.

 

A Webinar is sometimes also called a teleseminar or a web conference. The great thing about a webinar is that it allows you to broadcast any type of presentation regarding a product, service, proposal or any other type of idea to many viewers at once.

 

One way to look at this type of broadcast is as a business conference that is held online and these services can help give you the polished and entertaining interactive experience that you need to have with your audience. Furthermore, you can use webinars repeatedly to draw traffic on YouTube or make money by posting them as a finished video online.

 

Creating a webinar involves a lot more than just posting a video on YouTube or Vimeo.  It is not just a recording!  Depending on whether you are selling or promoting you can charge a fee or simply invite people to join you online.

 

Half the battle of conducting a successful webinar is knowing what your topic is and how you will conceptualize it.  It is your job as the host of the webinar to both educate and entertain your virtual guests while at the same time achieving your goal of converting them to a membership, selling them a product or directing them to promptly take your desired action.  Of course, because it is a live event you will be the host but you can also incorporate live video with interviews of other experts, power-point presentations, demonstrations, debates with a moderator. Of absolute importance is a good quality camera and microphone as well as a very quiet room devoid of annoying hums from fluorescent lights, street sounds or other distractions.

 

Once your idea, location and presentation it is established you can use your opt-in email lists, social media skills and regular advertising to invite people to your online event.  It is also a good idea to plant some “cheerleaders” or provocateurs in your audience that can ask you pertinent questions and help lead applause and other audience behaviors at the right times. To get some great ideas about how to do a webinar that is inspired and popular surf for and view the offerings of some of your favorite gurus and study the methods they have used to be so successful.  You can be that successful too!